Meta Ads · Creative Strategy · Performance

Your ad account isn't broken. Your creative is.

Anyone can launch a Meta campaign in 2026 — the hard part is making it work. Digital Addenda builds the creative strategy, campaign structure and tracking that turn ad spend into predictable revenue. Backed by £1.5M+ in managed spend.

Start with a free audit → See the receipts
£1.5M+ MANAGED
Ad spend across Meta platforms
80,000+ LEADS
Generated for lead-gen clients
META CERTIFIED ×3
Media Buying · Creative Strategy · Discovery Commerce
GOOGLE ADS
Google Ads Certified

The real problem

Meta doesn't read your targeting anymore. It reads your creative.

Campaign Manager, Advantage+, broad targeting — Meta has made the technical setup accessible to everyone. If your ads are spending but not scaling, the setup is not the problem.

Meta's delivery system no longer optimises around your audience selections. It reads your creative. The hook, the angle, the offer framing, the emotional signal — that's what tells the algorithm who to find. Weak creative means Meta spends your budget educating cold traffic that will never convert.

And because creative fatigue is invisible, most brands keep restructuring campaigns and testing new audiences while the real problem stays untouched.

Most brands spending £5k+ a month aren't losing to their competitors. They're losing to creative they can't diagnose.
A media buyer

Manages placements and budgets. Watches dashboards. Restructures campaigns when things stall and hopes the next audience test lands.

A creative strategist

Asks why someone would stop scrolling, why they would click, and why they would buy — then builds the system that tests and scales the answer. That's the work Digital Addenda does.

Case files

The results, straight from Ads Manager.

Client identities are redacted under NDA — the screenshots below are unedited exports from live ad accounts. Full details and references available on a call.

CASE FILE / 01 — REGULATED LEAD GENERATION CLIENT: · UK CLAIMS SECTOR

£1.4M in spend, 80,000+ leads, in one of the UK's toughest verticals

Legal claims is a compliance minefield on Meta — strict ad policy, sensitive audiences, and lead quality that lives or dies on the creative. We ran always-on acquisition with compliant creative angles, pre-qualifying funnels and full Conversions API tracking, holding cost per lead in the £12–15 range at serious scale — including a single flagship ad set that delivered 69,870 leads.

£12.73
CPL on flagship ad set (69,870 leads)
£1.4M+
Ad spend managed on this account
150M+
Impressions delivered
EXHIBIT 01-A · ADS MANAGER EXPORTJUN 2023 – JUL 2026 · IDENTITIES REDACTED
Meta Ads Manager screenshot showing £1,423,532 total spend and 69,870 leads at £12.73 per lead
Meta AdsCompliance-safe creativeLead forms + funnelsConversions API
CASE FILE / 02 — E-COMMERCE CLIENT: · US ONLINE STORE

2,326 purchases at a $35.56 blended cost per purchase

A US e-commerce brand with a proven product but plateauing ads. We rebuilt the account around systematic creative testing — new hooks, angles and offer framing feeding a simplified structure — then scaled the winners and cut the losers fast. Over $82K deployed with cost per purchase held steady while spend increased.

$35.56
Blended cost per purchase
2,326
Purchases delivered
$82.7K
Ad spend deployed
EXHIBIT 02-A · ADS MANAGER EXPORTJUN 2023 – JUL 2026 · IDENTITIES REDACTED
Meta Ads Manager screenshot showing 2,326 website purchases at $35.56 per purchase from $82,720 total spend
Meta AdsCreative testing systemAdvantage+Scaling
CASE FILE / 03 — E-COMMERCE · CREATIVE TESTING CLIENT: · US ONLINE STORE

Finding the winning angle before scaling a single pound

Not every account starts at scale. This engagement shows the diagnostic phase in action: dozens of ad sets testing distinct hooks and angles on controlled budgets, killing what doesn't convert and isolating the creative that does — cost per purchase ranging from $76 on the losers down to $13–18 on the winners. This is the testing discipline that makes scaling safe.

−76%
CPP: worst angle vs best angle
15+
Creative angles tested on this view
$13–18
CPP range on winning creative
EXHIBIT 03-A · ADS MANAGER EXPORTAD SET TESTING VIEW · IDENTITIES REDACTED
Meta Ads Manager screenshot showing systematic ad set testing with cost per purchase ranging from $13 to $76 across creative angles
Creative diagnosisStructured testingHook & angle development

All screenshots are genuine Ads Manager exports from accounts managed by Digital Addenda. Client names redacted under NDA.

Services

Everything between the scroll and the sale.

01

Creative Strategy

The signal Meta's algorithm actually optimises on — built deliberately, not hoped for.

  • Creative audits: why performance is stalling — what your ads are communicating to the algorithm and the customer
  • Angles, hooks and messaging development
  • UGC scripts and ad briefs with clear strategic purpose
  • A creative testing roadmap so fresh angles are always in the pipeline
02

Meta Ads Management

Full-account management structured around how the platform works today — not 2019 Meta.

  • Prospecting, retargeting and Advantage+ structure
  • Simplified account architecture built for modern Meta
  • Scale winners and cut losers fast, before they drain budget
  • Compliance-safe execution in regulated niches
03

Tracking & Reporting

Reporting that reflects what's actually happening in your business — not just what Meta wants you to see.

  • Pixel, Conversions API and GA4 setup done properly
  • Plain-English reporting: what your spend returns and where to put more money
  • Landing page and funnel optimisation
  • Benchmarks agreed up front, tracked continuously

Fit check

Built for brands that already sell — and want to scale.

This is for you if…

  • You're an e-commerce brand doing at least $5,000 in monthly revenue
  • You're getting some return, but ROAS drops every time you try to scale
  • You've tested audiences to exhaustion and still aren't seeing consistent results
  • You know your product sells but can't figure out why the ads keep plateauing
  • You run lead gen in a regulated sector and need volume without policy trouble

Below that revenue mark but growing fast? Reach out anyway — if the fit is right, we can still work together.

What you get

  • A creative testing roadmap so you always have fresh angles in the pipeline
  • A simplified account structure built for modern Meta
  • Reporting that tells you plainly what your spend is returning
  • A lower cost per purchase over time, as the system learns from real conversion signals
  • A partner who thinks in ideas and positioning — not just someone who watches dashboards

Process

Four steps, no mystery.

STEP 01

Audit

We review your active campaigns, creative and tracking — and identify exactly where the gap is.

STEP 02

Creative system

Angles, hooks, scripts and briefs go into a structured testing pipeline with a clear purpose per asset.

STEP 03

Scale

Winners get budget, losers get cut fast. The account structure stays simple so the algorithm can learn.

STEP 04

Report

Plain reporting against agreed benchmarks. You always know what your spend is returning.

Certifications

Meta Certified
Media Buying Professional
Meta Certified
Creative Strategy Professional
Meta Certified
Discovery Commerce Specialist
Google
Google Ads Certified

Next step

Start with a free audit.

Share your website, your current monthly ad spend, and your biggest frustration with performance right now. You'll get a clear brief on exactly where the gap is — and what to fix first to bring your cost per purchase down.

Book your free audit call →

Prefer email? dicksoneyenegho@gmail.com